The reConstitution
of Beauty

Fitting into one box is not our thing— we’re here to honor your complexities and your quirks, to say “fuck that” to your so-called “imperfections.” We celebrate not just your softness or your strength, but both together, whenever and however they arise. The only labels we care about list our ingredients – everything else is just noise.

From day one, we’ve gone #againstthegrain, believing that we deserve so much more than what’s out there. It began with a razor made for women, rather than a men’s razor dressed in pink. As we expand into body care, we’re taking that spirit of rebellion with us: creating products that nourish not just your body, but your soul, instead of stripping away at it or making you feel less-than with marketing terms like ageless and flawless.

We don’t settle for less than the best, and your needs are at the forefront of each product. Using better, and highest-quality ingredients from around the world, our products are free of all the bad stuff (parabens, synthetic fragrances, phthalates, animal-testing) and heavy on what’s good: efficacy and sustainability. A customer advisory board keeps us in check, testing every new product, and our packaging is made with recyclable clear PET. Our long-lasting steel razors avoid ending up in a landfill, where 2 billion plastic razors are found each year.

OUI the People. Reclaim your me-time, whether that’s once a week or every day. We love what works for you.

"Transforming shaving into a luxurious ritual."

"Transforming shaving into a luxurious ritual."